The Story Behind the Disney Logo
 LOGO DESIGN ARTICLES
From its inception in 1923, the Walt Disney Company has grown from a small entertainment company to an internationally-renowned firm. It has several subsidiaries whose operations range from media distribution to real estate. Everyone knows what and who Disney is, now it’s time to show them how the company came to be along with its well-known logo.
The logo came into being through the genius of Walter Elias Disney, the man responsible for establishing the Walt Disney Company. He was a producer, director, screenwriter, voice actor and animator all in one package. He was the one who created the voices of the most well-known characters in the Walt Disney Universe.
Walter and his brother Roy first established the Walt Disney Company on October 16, 1923 under the name Disney Brothers Cartoon Studio. The company was later on renamed to the Walt Disney Studio after the brothers moved to a second studio in the Silver Lake district of Hollywood.
In order to come up with a logo, the brothers decided to use Walter’s signature to represent the company. The final logo was a stylized version of Walt’s signature, which then became known as the official Walt Disney logo. The logo can be seen in all of the company’s subsidiaries and distributed media.
The logo has had several versions since the original, but the Walt Disney signature always retained its uniqueness. For example, in the curtain-raiser for movies distributed by Disney, the Walt Disney signature is placed in front of a castle with a blue background. Words were added to the signature in logos for the company’s resort subsidiaries, like the “Walt Disney World Resort” logo. Mickey Mouse’s head and the word “Studios” have also been added to the signature.
The entire line of Walt Disney companies’ logos has also experienced revamps in the way they are presented, especially the curtain-raiser logo for Disney films. The current logo animation now involves a detailed computer-generated background for the castle instead of the plain blue background of the past, as well as animations of fireworks. However, one can still see that the unique “Walt Disney” signature remains in front of the castle as a faithful homage to Walter Elias Disney.
The Walt Disney signature remains in its original and unique form, the same way that Disney has remained true to its founder’s aims: to provide quality and cheerful mainstream entertainment to the American public.
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